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Student and Practice Foundation (STEP)
Contact the relevant selection of talented Business students by email to invite them for the STEP Inhouse Days autumn 2009.
Contact the relevant selection of talented Business students by email to invite them for the STEP Inhouse Days autumn 2009.
Result: Campaign currently in progress
Nyenrode Business University
Communicating a Business Game to 4859 3rd year bachelor students with the aim of promoting the Nyenrode master programmes and to let students get acquainted with Proctor & Gamble who co-hosted the Business Game.
Communicating a Business Game to 4859 3rd year bachelor students with the aim of promoting the Nyenrode master programmes and to let students get acquainted with Proctor & Gamble who co-hosted the Business Game.
Result: More than 80 attendees at the Business Game who meet all the relevant qualifications requirements for a master programme.
Slim Media Group
Small email campaign using 2 study groups of students to find tutors for giving courses to students in a following study year.
Small email campaign using 2 study groups of students to find tutors for giving courses to students in a following study year.
Result: 9 students found who could tutor, enabling the Slim Media Group (also known by Slimstuderen.nl) to realize additional revenue.
Memory Group
Emailing campaign plus a postal mailing campaign sent to a select number of master students and 3rd year bachelor students.
Emailing campaign plus a postal mailing campaign sent to a select number of master students and 3rd year bachelor students.
Purpose of the campaign: candidates to register for the National Career Fair and talented students to register for BestGraduates.
Result: Enough candidates for the Memory Group to be three years in a row the market leader based on number of candidates who show up at the events and the number of organizations who pay to have a stand on the events and their activities in the war for talent.
Boer & Croon / Duisenburg School of Finance
Campaign for the Duisenberg School of Finance via Consultancy firm Boer & Croon to more than 10,000 Dutch students and more than 3,000 students from Belgium and Sweden in order to recruit Future Leaders in Finance.
Result: More than 1000 clicks for specific information requests of the Future Leaders in Finance Programme.
Reed Business Media
A postal distribution (mailing campaign) of the special editions of Elsevier Studying and Elsevier Career. The campaign has been sent to all Business and Economics students in the Netherlands (reach of 30,000 additional students next to the subscribers of Elsevier).
Result: Additional coverage and increase ad revenues for Reed Business Media.
Imtech
Email campaign to communicate a management traineeship. This campaign aimed at all technical, beta- and business-related studies in the Netherlands.
Email campaign to communicate a management traineeship. This campaign aimed at all technical, beta- and business-related studies in the Netherlands.
Result: Higher brand awareness for Imtech in the desired target audience and multiple applications for the traineeship.
Blauw Research
Finding respondents for a law research through a variety of legal study associations in the Netherlands.
Result: List of respondents who could be interviewed.
ConnectIT
Communicating relevant IT career opportunities by e-mail for a SME company named ConnectIT. This campaign was specifically targeted at the board members of study associations in the fields of Informatics and Mathematics.
Communicating relevant IT career opportunities by e-mail for a SME company named ConnectIT. This campaign was specifically targeted at the board members of study associations in the fields of Informatics and Mathematics.
Result:Good Media exposure, reach and response for a relatively small investment, which makes such a campaign also suitable for SME organizations with smaller recruitment budgets. More attractiveness and awareness created to work for an SME organization among the selected target audience of talented students.
